Today we’re talking about the most important piece of our visual identity: the primary logo lockup.
Curious about the DC Monogram?
It’s a sleek, interlocking design of the “D” and “C” that perfectly complements our wordmark.
It’s an essential part of Davidson’s visual identity!
When should I use the monogram?
In certain situations, the monogram can stand alone, like on social media icons where it’s clear you’re on a Davidson College page. But in other cases, such as apparel or items where the College context isn’t immediately obvious, the monogram should always be paired with the wordmark.
Before using the monogram by itself, you must get approval from College Communications.
Unsure which mark to use?
We’ve got you covered with a handy Logo Usage Quick Guide to steer you in the right direction. Remember, it’s important to use the correct mark for each situation to maintain our brand’s clarity.
Communications Corner
This blog is a resource for answers to frequently-asked questions and detailed insights into College Communications processes and services.
Got questions? We’re always here to help. Contact Zee Holmes at zeholmes@davidson.edu.