Sub-brand Guidelines
& Marks
When applicable, the wordmark and monogram can combine with brand fonts to identify sub-brands across the college, such as academic departments, sub-brands and initiatives.
Sub-brand lockups are to be created by College Communications only, in keeping with the brand guidelines.
Lockups for Internal Use
In lieu of the full wordmark, this lockup replaces “College” with the sub-brand name.
This mark is for internal use only.
![CDI Davidson Center for Diversity and Inclusion](https://marketing-toolbox.dcreate.domains/wp-content/uploads/2023/07/CDI.png)
Lockups for External Use
For external audiences, it is imperative that all elements of the primary logo are present alongside the sub-brand. This includes the full wordmark and, in most cases, the monogram.
Below are some examples of external sub-brand lockups, in a variety of styles and sizes. Please contact College Communications for these customized assets.
![Davidson-smile-example](https://marketing-toolbox.dcreate.domains/wp-content/uploads/2023/09/Davidson-smile-example.jpg)
![Soccer](https://marketing-toolbox.dcreate.domains/wp-content/uploads/2023/09/Soccer.jpg)
![Admissions](https://marketing-toolbox.dcreate.domains/wp-content/uploads/2023/09/Admissions.jpg)
![External](https://marketing-toolbox.dcreate.domains/wp-content/uploads/2023/09/External.jpg)
![Biology](https://marketing-toolbox.dcreate.domains/wp-content/uploads/2023/09/Biology.jpg)
![Basketball](https://marketing-toolbox.dcreate.domains/wp-content/uploads/2023/09/Basketball.jpg)