Creating and Promoting Public Events on Campus

A successful event meaningfully impacts our community and enhances the college’s reputation.

Planning a public event?

Check out our Resources for Event Organizers.

Can you give me an overview of the process?

Use these five steps to create and promote successful public events on behalf of your office or department:

• Define Your Audience
  Identify who you want to attend and tailor your event accordingly.
• Request a Room and Create Your Event
  Secure a space on campus and finalize event logistics.
• Describe Your Event
  Craft a clear and engaging description to inform and attract attendees.
• Promote Your Event
  Utilize tools like the public calendar, social media, and email to spread the word.
• Evaluate Your Event
  Collect feedback to measure success and improve future events.

When should I reach out to College Comms?

College Communications offers additional support for certain events. Reach out if your event falls into one of the following categories:

• Named Lectures & Major College Events
• Lectures organized by the Public Lectures Committee
• Major events such as Convocations, Commencement, and Orientation
• Office & Departmental Events
• Assistance with the public calendar, college website, or event photography
• Media & News Coverage

What if my event is newsworthy?

If your event features a prominent speaker or is of wide interest to internal and external audiences, submit a story idea for consideration.