Today we’re talking about the most important piece of our visual identity: the primary logo lockup.
The primary logo lockup is the core of Davidson College’s brand.
It’s the most recognizable symbol we have. It should be your first choice whenever you need to represent Davidson College.
When should I use the primary logo?
The answer is simple: use it whenever possible! This logo should be the one you reach for when creating:
- Swag and merchandise
- Newsletter headers
- Email signatures
- Letterheads and official documents
- Certificates and awards
Using this logo consistently ensures that Davidson College is clearly and proudly represented in everything we do.
Why does it matter?
A strong, consistent identity sets us apart and highlights our standing as one of the nation’s top liberal arts colleges.
By using the primary logo lockup and following our brand guidelines, you’re helping reinforce that identity every day.
Thanks for everything you do to help our brand shine!
Communications Corner
This blog is a resource for answers to frequently-asked questions and detailed insights into College Communications processes and services.
Got questions? We’re always here to help. Contact Zee Holmes at zeholmes@davidson.edu.